EITF is a startup based in Mumbai, it stands for Events, Travel, IT and Finance which are the four fields the company deals in.
The Game behind the logo:
Elements Used: Arrows
The challenge with this project was that there were 4 different fields the company operates in, and they will need a logo which should relate to all the four business sectors. After a lot of R&D our ideation came up with this idea that an ARROW can represent all the four sectors.
Colour Scheme and Representation:
The logo consists of two sets of arrows one facing up and the other facing down. Our design team has differentiated each business using the relevant colour schemes,
Up Arrow
Finance - Colour: Green (Growth)
Travel - Colour: Red (Excitement)
Down Arrow
Events - Yellow (Happiness)
IT - Blue (Power and Reliability)
Conclusion:
EITF has the foundations of a successful business in place and are now ready to #BeTheGame in the sectors they are going to step into.